Diddy's Sean John Clothing Brand Reportedly Being Phased Out at Macy's

Not long after Sean "Diddy" Combs reached a settlement with Cassie a day after she filed a lawsuit accusing him of rape and abuse, Macy's is reportedly phasing out the Bad Boy Records founder's Sean John clothing brand.

According to RadarOnline, the retailer is looking to distance itself from Diddy following the lawsuit. An insider familiar with the situation said that Sean John doesn't bring in as much for Macy's as it did during the height of its popularity in the late '90s and '00s, so this is something that's been in discussion at the company for a while now. "As part of our ongoing review of our brand portfolio, the Sean John collection has started to phase out of assortment since early fall 2023," the source said, indicating that it could be unavailable as soon as this month.

The products will reportedly be "removed" and "won't be available on the site." Sources close to Diddy's camp, though, said that the brand is currently being "reimagined" and Macy's decision is "relevant because this is part of the process."

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