Did Kendrick Lamar or UMG Remove ‘Not Like Us’ Copyright Restrictions to Incentivize Influencers to Spread the Song?

While Kendrick Lamar is basking in the glory of the release of his new GNX album, he is also surrounded by controversy. On Monday (Nov. 25), his nemesis Drake filed not one but two pre-action petitions accusing Universal Music Group of conspiring with Spotify and iHeartRadio to artificially inflate Kendrick's "Not Like Us" numbers by using bots and payola. One claim in the court filings accuses UMG of removing the copyright restictions on "Not Like Us" as a tactic to foster the spread of the track. A move that was previously thought to have been done on K-Dot's part so content creators could monetize videos using the song.

Drake's initial 17-page court filing includes many shocking claims, including the allegation that UMG provided under-the-table payments to platforms to promote "Not Like Us" to his detriment. One way Drake's lawyers claim UMG boosted the track was by removing restrictions that would not allow people to monetize videos using the song on social media and streaming platforms like YouTube and TikTok.

"And in a sea-change for UMG’s internal policy, UMG removed the Song’s copyright restrictions on YouTube and Twitch, thereby 'whitelisting' the Song (for the first time in UMG history), which further incentivized influencers to spread the Song," Drake lawyers write in the court filing.

GET THE BIG PICTURE AT XXL

Facebook

Views: 21

Reply to This

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Connect

Subscribe to E-Blast

WIN TICKETS

Steel Pulse
Thursday, May 22 @ UC Theatre, Berkeley

Too $hort, Scarface & DJ Quik
Friday, June 20 @ Fox Theater, Oakland

Earth, Wind & Fire
Friday, June 27 @ Greek Theatre, Berkeley

Macy Gray
Saturday, July 12 @ Palace of Fine Arts, SF

Thievery Corporation
Saturday, Sept 6 @ Fox Theater, Oakland

Members

Photos

  • Add Photos
  • View All

Latest Activity

UrbanElite PR posted a blog post

New Jersey rapper is back with the heat in new single "Respectfully" ft Justo the MC & NapsNdreds

Back at it again, Brick City's Tru Trilla returns today with the AA side single "Respectfully", lifted from last year's album 'XVI : Return of the Gods' released through New Dawn Records.Laced throughout with the kind of bullish bars and beats which earned it a front page spotlight on Bandcamp, the New Jersey veteran assembled a heavyweight line up of guest featured…See More
1 hour ago
TEAM BIGGA RANKIN posted a discussion

Spotlight on Sapphira Cristál

“After Hours” is a fierce, high-fashion house anthem that drips with attitude, seduction, and runway energy. Opening with a spoken-word moment in a commanding deep voice reminiscent of Kevin Aviance or Right Said Fred, the track transforms into a dancefloor sermon of power and pleasure. With thumping beats, sultry vocals, and lines that shimmer with confidence (Steppin’ out in a 613 ... my look so puss, so clean’), Sapphira Cristál delivers a declaration of glamour and groove. Already building…See More
2 hours ago
Tampa Mystic posted a blog post

Daedae$ace Lights the Path with Bold New Single “Lead The Way”

Emerging from Lincoln with a rare talent and versatile sound, Daedae$ace is making noise again with his powerful new single “Lead The Way,” released May 30, 2025, under The Good Life Records. Produced by Justadolla and engineered by Supawave, the track captures Daedae$ace’s signature style, authentic, raw, and unafraid to stand apart. The song’s message is crystal clear: be a leader,…See More
14 hours ago
Editor's Pick posted discussions
19 hours ago
realmuzik posted discussions
21 hours ago
Editor's Pick posted discussions
Saturday
Editor's Pick posted videos
Friday
Editor's Pick posted discussions
Friday
Editor's Pick shared their discussion on Facebook
Friday
Artistpr posted a blog post

The Versatile Rapper from New Orleans Unveils "No Brakes" from the Album "Pain Before Fame"

New Orleans native Yung Streetz is turning up the heat with his latest single, "No Brakes," a standout track from his recent release, "Pain Before Fame." This new offering showcases Streetz's versatility, creativity, and undeniable knack for the art of rap,…See More
Friday
realmuzik posted discussions
Friday
Editor's Pick posted discussions
Thursday