Billy McFarland is auctioning off the Fyre Fest brand on eBay after a previous sale fell through. The listing includes the brand name, social media accounts, domains, and artist relationships. This comes days after he canceled Fyre Fest 2 and announced a new event in Honduras.

This development comes after the Fyre Festival name was being repurposed for a music streaming platform in April.

Shawn Rech, co-founder of crime-focused streaming network TruBlu, acquired select intellectual property rights to the failed festival’s branding for his latest project. In a surprising admission to Deadline, Rech explained his reasoning: “It has nothing to do with music. I needed a big name that people would remember, even if it’s attached to infamy, so that’s why I bought these [trademarks] to start the streaming network.”

The alleged new platform, called Fyre Music Streaming, will feature both subscription video-on-demand services and free ad-supported television channels. Rech told Deadline the service plans to launch around Thanksgiving, stating: “We’re building something authentic and lasting.”

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