On November 30, 2023, IDEA GENERATION and Tres Generaciones Tequila hosted an event with rapper Big Daddy Kane. The legendary MC and IDEA GENERATION Founder Noah Callahan-Bever sat down together in Brooklyn, NY in celebration of the 50th anniversary of hip hop and Tres Generaciones Tequila. In front of a live audience, the Smooth Operator himself and NCB discussed Kane's iconic career, getting the only sample ever cleared by Prince, hitting the studio with Rick James in the '80s, being left of the Batman soundtrack, and the many challenges he's faced in his career and how he's continued to persevere. The room was packed with fans sipping on Tres Generaciones Tequila, and the after party was jumping thanks to DJ Perly and DJ Drewski. Special thanks to our partners at Tres Generaciones for bringing this experience to life.