Beyoncé teased, announced and dropped new music in the span of less than an hour during Sunday's Super Bowl.
"Okay, they ready! Drop the new music," Beyoncé says in the final seconds of a Verizon commercial that aired during the third quarter.
Social media, already buzzing from the Super Bowl action on and off the field (star-studded stands, halftime show and commercials included), went into a further frenzy.
Within minutes, Beyoncé's accounts had made it official.