As the Welcome to Jamrock Reggae Cruise celebrates its 10th anniversary, the documentary "All In The Same Boat" tells the inside story of how the Marley family turned a far-fetched idea into one of the biggest events in the global reggae community. With footage shot over the last 10 years, this film captures highlights from a decade of iconic performances and exclusive interviews with the artists, DJs, and loyal "Jamrockers," passionate reggae lovers from over 40 different countries who come together each year to experience the best of Jamaican culture, carrying on the Marley legacy of “One Love.” As Bob himself one sang, we're “all in the same boat, rocking on the same rock.”