For its tenth anniversary, UNDISCOVERED SF is bringing the night market vibes back for the first time since the pandemic. In partnership with Victory Hall, formerly known as the iconic nightclub 330 Ritch, this year's themes "Golden Hour" and "Made With Mahal," make an intimate but electric return. With DJ sets by Hoochi, Vieux Carre, Boogie Brown, and performance by The Top Chefs of Live on The Stoop. Then step inside Victory Hall for a special exhibition honoring the history of 330 Ritch, the legendary nightclub that once made this block pulse after dark. The event is FREE for all ages and will take place Saturday, October 24, 2026, from 4-10 PM, on Ritch Street between Townsend and Brannan. The tenth anniversary edition returns the market's roots to SoMa nightlife history, pairing that legacy with a new generation of vendors, chefs, and makers who have built their businesses through UNDSCVRD SF. This year's curated vendors include food vendors-Mestiza, Little Skillet, Senor Sisig, Cafe 86, Ube Area, and more. Retailers include Malaya Botanicals, Mie Makes, Native Sol, Sunkissed Pinay and more.
UNDISCOVERED SF Golden Hour Night Market
Organized By: PapaLoDown Agency
For its tenth anniversary, UNDISCOVERED SF is bringing the night market vibes back for the first time since the pandemic. In partnership with Victory Hall, formerly known as the iconic nightclub 330 Ritch, this year's themes "Golden Hour" and "Made With Mahal," make an intimate but electric return. With DJ sets by Hoochi, Vieux Carre, Boogie Brown, and performance by The Top Chefs of Live on The Stoop. Then step inside Victory Hall for a special exhibition honoring the history of 330 Ritch, the legendary nightclub that once made this block pulse after dark. The event is FREE for all ages and will take place Saturday, October 24, 2026, from 4-10 PM, on Ritch Street between Townsend and Brannan. The tenth anniversary edition returns the market's roots to SoMa nightlife history, pairing that legacy with a new generation of vendors, chefs, and makers who have built their businesses through UNDSCVRD SF. This year's curated vendors include food vendors-Mestiza, Little Skillet, Senor Sisig, Cafe 86, Ube Area, and more. Retailers include Malaya Botanicals, Mie Makes, Native Sol, Sunkissed Pinay and more.
Time: October 24, 2026 from 4pm to 10pm
Location: Victory Hall, San Francisco, CA
Street: 330 Ritch St.
City/State: San Francisco, CA
Info/Tickets/Map: https://luma.com/raipa01b
Event Type: san, francisco