Kanye West’s New “Heaven and Hell” Video is Actually Just a Gap Commercial

The visual for Kanye West DONDA track “Heaven and Hell” premiered last night on ESPN during the NCAA football championship game.
Last night, Kanye West (now ‘Ye’) gave ESPN viewers a look into the dark side. During the College Football Playoff National Championship, the rapper premiered a visual for “Heaven and Hell,” the first music video from his 2021 album DONDA. (Which you could watch here.)

Although the album was released last August, “Heaven and Hell” extended its relevancy, as the visual doubled as a ad for West’s new Yeezy Gap black hoodie. In his Instagram story, West shared his excitement with viewers saying “Our first yzy gap commercial. Mama we did it.”

Exclusively on the Yeezy Gap website, the hoodie–in both black and blue–adult sizes can be purchased for $80, while kids sizes are going for $60. Made from 100 percent cotton, hoodies are expected to ship 4-8 weeks after purchase.

READ THE REST AT OKAYPLAYER

Views: 59

Reply to This

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Connect

Bookmark and Share

Subscribe to E-Blast

WIN TICKETS

All-4-One
Saturday, Mar 9 @ Yoshi's, Oakland

Loose Ends
Friday-Saturday, Mar 22-23 @ Yoshi's, Oakland

Ledisi
Sunday, Apr 14 @ Fox Theater, Oakland

Steel Pulse
Thursday, Apr 18 @ UC Theatre, Berkeley

Members

Photos

  • Add Photos
  • View All

Groups

Latest Activity

Editor's Pick posted discussions
2 hours ago
realmuzik posted discussions
21 hours ago
Editor's Pick posted discussions
yesterday
Artistpr posted a blog post

Introducing Vons WRLD: A Rising Musical Talent Emerges from Omaha, Nebraska

Oakland, California — At just 17 years old, Von Williams or professionally known as emerging artist Vons WRLD is already making waves in the music industry with his powerful storytelling and captivating melodies. Born in Omaha, Nebraska, and raised in the vibrant musical landscape of Atlanta, Georgia, Vons WRLD draws inspiration from his diverse upbringing to create music that resonates with audiences worldwide.Despite facing the challenges of a rough childhood, Vons WRLD found solace and…See More
Wednesday
realmuzik posted discussions
Wednesday
Editor's Pick posted discussions
Tuesday
Editor's Pick posted discussions
Monday
Tampa Mystic posted a blog post

Young Zeek IS Back With New Single Blue Vibes Feat MJ Robinson

Rap artist Young Zeek continues to push the boundaries of what it takes to become a great artist. He's dropping the 4th project out of the "Blow" series and he continues to put out classic hip hop music. YZ released eleven projects independently on Royalty Gang Records, he's an underground legend that is making his mark on the hip hop scene. He selects amazing beats, has an original flow and charm that has the ladies falling in love with the rapper. "Blow 4" is amazing from start to finish, his…See More
Monday
Editor's Pick posted discussions
Mar 23
Editor's Pick posted discussions
Mar 22
realmuzik posted discussions
Mar 22
Artistpr posted a blog post

Shyne’ce Love – Triumph Over Adversity Through Melodic Hip Hop and Classical Expressions

From personal loss to musical enlightenment, New Orleans singer-songwriter Shyne’ce paves journey towards healing and empowermentNew Orleans, Louisiana —Shyne’ce Love’s story is one of heartbreaking losses and remarkable recovery, a narrative that she weaves into her groundbreaking music. Her new single, “Broken Hearted” is a sublime and…See More
Mar 22

© 2024   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service