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How Russ Turned Down Labels and Made $1M/Month from Masters
In this clip of The Manager’s Playbook, Russ pulls back the curtain on one of the most unconventional, and successful, label deals in modern music.
From earning $100K/month independently to partnering (not just signing) with Columbia, Russ breaks down exactly how he kept full control of his TuneCore catalog, negotiated profit splits, and built a system that still pays him seven figures a month, just from masters.
This isn’t just artist advice. It’s a case study in ownership, leverage, and long-term vision.
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