Boston native and Atlanta transplant Sincerely Dad has been making waves on Atlanta’s underground music scene for quite some time. But as of the late, the energy towards Sincerely Dad has begun to trend upward. Ever since he’s joined Clay James’ Playas Club Music Group roster, Dad’s visibility in the streets and his internet presence has increased, which has caused his cult fan base to rally behind him more than ever. Dad is coming off a successful SXSW Festival run where he had stellar performances on a number of stages including Brandon Corder’s Beats X Beers stage which is always one of the highlights of SXSW. This year was Beats X Beers 10th Anniversary and the lineup was packed with the industry’s rising stars in hip hop and R&B: Aaron Paige, 4Fargo, Runway Richy, PG RA, Clay James, Netflix Rhythm & Flow Season 2 Winner Dre TL just to name a few. Sincerely Dad is not only a superb emcee but he’s also a marketing genius. Dad knew that he could maximize the visibility of his new album ‘Jack & Coke’ if he released it during SXSW. Dad’s ’Jack & Coke’ Album hit all digital streaming platforms on March 14th, which was the day before his Beats X Beers performance during SXSW. This body of worked was mixed and mastered by platinum producer Sauce Lord Rich in Sound Lynk Studios in Atlanta. Dad has features from Akeem Ali, Clay James, King Elway, Keyiara, and E. Bleu. This project was released by Playas Club Music Group in collaboration with Vincent Searcy’s CWE Distro. This body of work is definitely a 9/10 and should be in the discussion for Album Of The Year. If you don’t believe us, check it out for yourself. Follow @SincerelyDad on all social media to keep up with his music, custom sneakers business, and upcoming shows.

https://music.apple.com/us/album/jack-coke/1797465305