Topics    

Opportunities | Sponsors/Clients | Statistics | Demographics | Marketing Services | Press

Background
Based in the SF-Bay Area, True Skool (est. '99) is an event production as well as a music and lifestyle marketing company.  For over 8-years, True Skool has cultivated a strong following and has established a respected brand for top notch events featuring world class talent and emerging artists. Among the list of pioneers and legends True Skool has featured include: Afrika Bambaataa, Kool Herc, Grandmaster Flash, The Last Poets, and Jazzy Jeff,  to name a few.  Our mission is to “preserve the legacy of hip hop”. 

The True Skool Network is an online magazine that covers urban events, progressive music, styles, and ideas.  In addition, True Skool is a resource for hip hop history and underground urban culture.  True Skool pays tribute to hip hop pioneers and their contributions to the culture as well as the independent artists who carry the torch and keep the hip hop tradition alive.  True Skool provides a platform for independent emerging artists as well as the musical pioneers who have paved the way. 

Content
New Releases: album, book & video releases
Events:  the most comprehensive urban event guide in the San Francisco Bay Area
Articles: hip hop news, current events 
Politics:  independent news reporting, activism & petitions
Music:  DJ mixes, blog, internet radio stations and music archives
Videos:  music videos, politics, hip hop history lessons

What we do
Marketing | Event Production | Artist Booking | Consultation | Street Marketing | Publicity | Public Relations

Opportunities

We provide our clients with branding opportunities, advertising and event production and promotion services.  Our grassroots marketing campaigns aim to influence target trendsetters and tastemakers, such as DJs, music enthusiasts, artists, and style aficionados.

Services Include:

Ad Rates

Sponsors / Clients

Another Planet Ent.	Elbo Room	Mezzanine	Red Bull
Scion	Shattuck Downlow	Vessel	Reggae Rising
And1	D-Structure

"True Skool has grown into something more than just your average party.  With a weekly newsletter and a network  involving various social organizations, Ren has successfully incorporated politics and activism within the True Skool umbrella while remaining focused on the music...  It also serves as a spotlight for events, artists and musicians in the Bay whose contributions to the scene may go unnoticed by the casual partygoer."
-Rasputin's Manifesto (7/12/06)

"True Skool is a consistent force behind quality hip-hop events in the Bay Area, showcasing lineups that draw from top local and national talent."
- SFWeekly (4/5/06)

"...we owe the underground's success to organizations like True Skool, which represents the voices that are neglected, or muzzled by commercial radio." - SF Guardian (11/26/03)

"True Skool founder Ren the Vinyl Archaeologist has been working hard to help combat the negativity in hip hop on a local level by giving independent and non-commercial hip hop artists from all over the Bay and around the nation a platform for their alternative message of positivity and unity."
- SF Examiner (1/15/03) 

"DJ Ren the Vinyl Archaeologist's hip-hop night, True Skool, has transformed the SF club landscape from mundane to magic as it presents the cream of international rhyme sayers and beat-slangers." - XLR8R Magazine (Oct. 2002)

"Best of the Bay 2001: Best Place to Keep it Real & Jiggy at the same time"
- SF Guardian (Editor’s Pick 2001)