Choice defines the man. Rich Medina has made a life based on one choice that has transformed the listening experience of millions. DJ Rich Medina lives, breathes, and revels in sharing the type of music that make a listener remember his soul. It is this awareness of soul that brings listeners back time and again to hear Rich spin: heads nod, bodies sway, emotions expand and coalesce. DJ Rich Medina uses the decks to guide his people away from the ordinary and into the realm of their imaginations. His intelligent blends bridge unexpected song selections that build a collective consciousness of intoxication. Without even realizing it, DJ Rich Medina lures you in and makes you forget who you were before the music began – Medina spins you into the now, into the moment, into the vital essence of who you are. Medina credits his family’s Baptist faith as the groundwork and source of his musical inclination and intuition. Music was always a form of celebration and rejoicing. The first time Medina heard Diana Ross’s 1976 hit “Love Hangover” in the family living room, he knew he wanted to be a DJ. When he’s writing music, whether in collaboration with other musicians or a personal project, Medina always aims to inject a universal notion of the need for change. Rich Medina holds DJ residencies at prominent venues throughout the country. Most notably he is a defining DJ at his “Little Ricky’s Rib Shack” parties at APT in New York City. Every Wednesday night Rich draws a crowd that waits patiently in line to experience the Medina funk flow, and for the last decade Medina has been a fixture on the Philly nightlife scene. Saturday nights on a bi-weekly basis, DJ Rich Medina is host of Jump N Funk at the prestigious Martinez Gallery. It is through such residencies that DJ Rich Medina is able to cultivate his audience and hone his craft. Always evolving as an artist, DJ Rich Medina transitions into the role of pre-eminent spoken word artist at clubs the world over. Rich writes words that convey messages of change and agency, self-determination and hope, and he is also the embodiment of those very same qualities and emotions. DJ Rich Medina, renaissance man, articulate performer and a down and dirty DJ who can go head to head with the best, is an artist who will transform the average experience of any club or venue and give his audience a night of music and words to remember. WEBSITE: http://www.richmedina.com MYSPACE: http://www.myspace.com/richmedina