Billy McFarland is auctioning off the Fyre Fest brand on eBay after a previous sale fell through. The listing includes the brand name, social media accounts, domains, and artist relationships. This comes days after he canceled Fyre Fest 2 and announced a new event in Honduras.
This development comes after the Fyre Festival name was being repurposed for a music streaming platform in April.
Shawn Rech, co-founder of crime-focused streaming network TruBlu, acquired select intellectual property rights to the failed festival’s branding for his latest project. In a surprising admission to Deadline, Rech explained his reasoning: “It has nothing to do with music. I needed a big name that people would remember, even if it’s attached to infamy, so that’s why I bought these [trademarks] to start the streaming network.”
The alleged new platform, called Fyre Music Streaming, will feature both subscription video-on-demand services and free ad-supported television channels. Rech told Deadline the service plans to launch around Thanksgiving, stating: “We’re building something authentic and lasting.”
Billy McFarland Lists Fyre Fest Brand on eBay After Canceled Comeback
by Editor's Pick
Jul 11
Billy McFarland is auctioning off the Fyre Fest brand on eBay after a previous sale fell through. The listing includes the brand name, social media accounts, domains, and artist relationships. This comes days after he canceled Fyre Fest 2 and announced a new event in Honduras.
This development comes after the Fyre Festival name was being repurposed for a music streaming platform in April.
Shawn Rech, co-founder of crime-focused streaming network TruBlu, acquired select intellectual property rights to the failed festival’s branding for his latest project. In a surprising admission to Deadline, Rech explained his reasoning: “It has nothing to do with music. I needed a big name that people would remember, even if it’s attached to infamy, so that’s why I bought these [trademarks] to start the streaming network.”
The alleged new platform, called Fyre Music Streaming, will feature both subscription video-on-demand services and free ad-supported television channels. Rech told Deadline the service plans to launch around Thanksgiving, stating: “We’re building something authentic and lasting.”
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