In this clip of The Manager’s Playbook, Russ pulls back the curtain on one of the most unconventional, and successful, label deals in modern music.
From earning $100K/month independently to partnering (not just signing) with Columbia, Russ breaks down exactly how he kept full control of his TuneCore catalog, negotiated profit splits, and built a system that still pays him seven figures a month, just from masters.
This isn’t just artist advice. It’s a case study in ownership, leverage, and long-term vision.
How Russ Turned Down Labels and Made $1M/Month from Masters
by Editor's Pick
Aug 14
In this clip of The Manager’s Playbook, Russ pulls back the curtain on one of the most unconventional, and successful, label deals in modern music.
From earning $100K/month independently to partnering (not just signing) with Columbia, Russ breaks down exactly how he kept full control of his TuneCore catalog, negotiated profit splits, and built a system that still pays him seven figures a month, just from masters.
This isn’t just artist advice. It’s a case study in ownership, leverage, and long-term vision.