By Cydney Henderson • May 24, 2019

The jeans apparel company has come under fire for its new partnership with Lil Nas X, the rapper behind the viral country-rap hit "Old Town Road" featuring Billy Ray Cyrus.

With lyrics filled with cowboy imagery ("Cowboy hat from Gucci/ Wrangler on my booty/ Can't nobody tell me nothin'"), a collaboration with Wrangler appeared to be a no-brainer.

"Psst...it’s an instant hit. Introducing the new Wrangler Lil Nas X Collection," the clothing company wrote on Instagram Tuesday, adding in another post, "The song and style that’s got the world’s attention."

But the collection, which features the song's title and catchy lyrics on Wrangler jeans and tees, appears to be attracting the wrong kind of attention. In fact, many fans have threatened to boycott the company in what they deem to be "cultural appropriation."

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