The cassette tape was created in the 1960s and became a household staple in the 1980s with the rise of Sony's Walkman, when music became “on the go.” Now after the digital music revolution, one French company is bringing back the personal audio cassette player—but this time, for the 21st century.

As reported by Connexion France, the company called Mulann produces magnetic strips for magnetic cards like bank cards and also for audio use, mostly used by professional recording engineers who use analog format to tape film and music.

In 2016, Mulann created a subsidiary company, Recording The Masters, to take advantage of the huge rise in demand for analog—the company reported an 80% rise in requests. Two years later, in 2018, (after acquiring the rights to use the same tape formulations as the much-loved BASF and AGFA tapes from the German manufacturers of the 1980s), it was able to launch a new improved version called Fox.

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