SOURCE SPORTS: ICE CUBE’S BIG3 LEAGUE ANNOUNCES NEW TELEVISION DEAL WITH CBS AND CBS SPORTS NETWORK

BY JASON CORDNER • APRIL 4, 2019

Ice Cube and his BIG3 League secured a new bag and television deal with CBS and CBS Sports Network.

CBS Sports Network will also air the BIG3 Draft live on Wednesday, May 1st at 10 pm. At that draft, 120 professional players will vie for only 31 open roster spots on 12 teams, expanded from eight the first two seasons.
BIG3’s successful first two seasons in 2017 and 2018 established it as the world’s premier professional 3-on-3 league. In 2018, average arena attendance exceeded 14,000, up from 11,000 the year prior. This year will see BIG3 visiting 18 cities – up from 10 each of the two previous years. Three games will be played at each location, two days per weekend (for a total of six games). New teams include Aliens, Bivouac, Enemies, and Triplets. BIG3 has also signed major sponsorship agreements with global brands Adidas and Toyota which will roll out activation’s throughout the league’s 2019 season.

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