Calvin Cordozar Broadus Jr., professionally known as Snoop Dogg, is joining Def Jam as Executive Creative and Strategic Consultant.

With an immediate focus on A&R and creative development, Snoop Dogg’s new role at the label will see him act as a senior strategic advisor.

He is based in Los Angeles and reports to Universal Music Group Chairman & CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.

In a video announcing the news, Snoop Dogg says that his work with Def Jam will result in music videos, TV shows, content, video games and “hit records”.

He added: “I’ll be going to the catalog, revitalizing that, bringing back life stories on some of these great artists. I’ll also be bringing some new talent to the table, new producers, new artists.”

READ THE FULL ARTICLE  AT MUSICBUSINESSWORLDWIDE