SHOWTIME LAUNCHES MULTI-YEAR “HIP HOP 50” INITIATIVE WITH THREE DOCS IN DECEMBER

This December, Showtime will kick off “Hip Hop 50,” its multiyear, cross-platform programming initiative celebrating the 50th anniversary of Hip Hop in collaboration with entertainment company Mass Appeal, with the premiere of three documentaries celebrating the storied history of the music genre.

Directed by Emmy and Grammy Award-winning music legend and Mass Appeal partner Nasir “Nas” Jones, Video Music Box will premiere Friday, December 3 at 8 p.m. ET/PT. Ricky Powell: The Individualist, directed by Josh Swade, will premiere Friday, December 10 at 8 p.m. ET/PT. and Rolling Like Thunder, directed by Roger Gastman, will premiere Friday, December 17 at 8 p.m. ET/PT.

Hip Hop 50 will continue to run over the next three years and will encompass unscripted series and features, podcasts, and digital shorts by and about some of the foremost names in the genre, culminating with the 50th anniversary of the genre in 2023. The initiative is driven by Nas and Mass Appeal Chief Creative Officer and Emmy-nominated partner Sacha Jenkins (Wu Tang Clan: Of Mics And Men, Bitchin: The Sound And Fury Of Rick James

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