Polaris, the 100% black-owned television, digital and social media platform, announced the launch of its first free ad-supported streaming TV channel to debut on VIZIO’s SmartCast platform.

Created by digital media pioneer Rahman J. Dukes, Polaris exists to uncover and share stories created by Black, Indigenous, and People of Color and authentically share Hip-Hop and Black culture with the world. With guidance from the Polaris board, iconic media personality Sway Calloway and hip hop historian Shaheem Reid.

Polaris will officially debut in October exclusively to VIZIO SmartCast users on WatchFree+, VIZIO’s free streaming service.

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