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New Music Study Suggests Consumers Seeking Nostalgic, Uplifting Content While Quarantined
The COVID-19 pandemic has devastated lives and industries for the foreseeable future. With no live events to look forward to, the pandemic has changed lives for many consumers.
Billboard and Nielsen Music recently teamed up to produce a study on the virus’s effects on consumption habits. Researchers collected data from 945 consumers via online surveys from March 25th to March 29th.
The results suggest consumers are seeking nostalgic, calming, and uplifting content while under quarantine. Over the past week, 87 percent of music consumers listened to music they usually listened to. 55 percent said that they listened to music they used to listen to, but hadn’t heard in a while.
Read more at https://www.okayplayer.com
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Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more
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Bonobo
Saturday, Nov 14 @ Fox Theater, Oakland
Pretty Lights
Thursday-Sunday, Nov 19-21 @ Fox Theater, Oakland
Ozomatli
Saturday, Nov. 21 @ UC Theatre, Berkeley
Kamasi Washington
Saturday, Dec 5 @ UC Theatre, Berkeley
Steel Pulse
Thursday, Dec 31 @ UC Theatre, Berkeley
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Elevation (1st Fridays) with Dedan, Mario Dubbz & Renoir (aka Ren the Vinyl Archaeologist) at Golden Ratio, Oakland
December 4, 2026 at 9pm to January 1, 2027 at 1:45pm
FRIDAY, DEC 4 True Skool presents ELEVATION (1st Fridays)Featuring:Dedan Renoir (aka Ren the Vinyl Archaeologist)@ Golden Ratio, 1517 Franklin St., Oakland 21+ / Doors 9pm / FREE B4 10pmFree B4 11pm with RSVP: http://bit.ly/elevationfirstfridayABOUTELEVATION is a brand new party series! Curated by renowned DJ and crate-digger Renoir…See More
Steel Pulse (WIN TICKETS) at The UC Theatre, Berkeley
December 31, 2026 from 9pm to 11pm
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