As a member of 3rd Bass, MC Serch pumped out three proper studio albums in the late ’80s/early ’90s, including the 1989 platinum-selling classic, The Cactus Album. But in the early 2000s, he ventured off into radio, becoming the first Jewish disc jockey on the Detroit radio station FM 98 WJLB.

Now, as the host of his newly launched podcast — The Serch Says Podcast — his on-air aspirations are stronger than ever. During a recent interview with HipHopDX, the veteran Hip Hop artist revealed his Timeless Podcast Company had just closed a deal with The Orchard and Sony. The deal takes Serch another step closer to becoming “Hip Hop’s Howard Stern,” a goal he’s had for years.

“I’ve always wanted to be Hip Hop’s Howard Stern,” he says. “Forget about like the old Howard Stern — I’m not trying to be a shock jock. But what I love about Howard is how much research he does in his interviews. How in depth they are. How they become conversations. That’s always been my thing. When I was at JLP, my program director said that to me. He’s like, ‘You are the Hip Hop Howard Stern’ because of the conversations I would have with my guests.”

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