JAY-Z Named Chief Brand Strategist By Cannabis Company Caliva

by Dana Scott • July 9, 2019

Cannabis company Caliva announced the billionaire MC has joined its team and been appointed Chief Brand Strategist on Tuesday (July 9).

“Anything I do, I want to do correctly and at the highest level,” Hov said in a press statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”

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