Fresh off the release of his acclaimed new album The Off-Season, J. Cole has dropped a Scott Lazer-directed video for “Punchin’ the Clock.”
The video has a back-to-basics approach, starring the rapper as he performs from the back of a Taxi cab. Complete with the Tae Beast and Mario Luciano production, the New York City-shot video feels very much like a hip-hop throwback. The “Punchin’ the Clock” visual is Cole’s second collaboration with Scott Lazer in support of The Off-Season, with him previously handling the similarly styled video for “Applying Pressure.”
The Off-Season put up some impressive numbers for Cole in its first week, debuting in the No. 1 spot with 282,000 equivalent units. That total comprised of 37,000 pure album sales, and an astonishing 325.05 million on-demand streams. It’s the second biggest week for a hip-hop release in 2021, and the rappers’ sixth No. 1 album overall. In its second week on the charts, the record fell to No. 2 just behind Olivia Rodrigo’s debut effort.
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