BY MS. BENZO • MAY 13, 2019

With over three decades of rhyming under his belt, Queens, New York’s Craig G has been able to witness Hip-Hop develop from a street sensation to mainstream global culture. In all of that time, the Juice Crew member has never been afraid to speak his mind when it comes to making sure that skills prevail right alongside the revenue. For his latest endeavor, Craig linked with Massachusetts producer/DJ Reel Drama to weigh in on Hip-Hop’s handling, and where the art-form ought to go. The pair have previously collaborated. This time around Craig exposes the hidden agenda of some MCs and the executives that sign their checks by spitting credible lyrics over the Reel Drama champion boom-bap track.

Filmed in nearby Lowell last month by Myster DL, an abandoned bridge underpass filled with graffiti becomes the backdrop for “Who Stole The Soul.” Premiering at Ambrosia For Heads, the visual focuses on the simplicity of matching Craig’s verses with smooth and colorful transitions while Reel Drama picks through his crates. During the hook, Craig asks some very logical questions that may be hard to answer. When did the game lose control? Who stole the soul? He then answers by spitting, “I bet the record companies…they know.”

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