Amy X. Wang •  May 31, 2019

It’s the end of a music era. Nearly two decades after launching iTunes and ripping up the retail-store model of album purchases, Apple is ready to retire the iconic product, according to Bloomberg. During the software keynote at its annual Worldwide Developers Conference in San Jose, California next Monday, the tech giant is set to replace iTunes with standalone music, television and podcast apps.

The move, which has been rumored for years now, will align Apple’s media strategy across the board: iPhones and iPads already offer separate Music, TV and Podcast apps in lieu of the centralized iTunes app that lives on Macs and Macbooks. Users can expect the new Music app to offer some of the same functionalities that iTunes currently does — such as purchasing songs and syncing phones — just with a sleeker interface that’s free of the outdated and oft-bemoaned features of the heritage product, and more closely bundled with streaming service Apple Music.

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