After 10 years of striving to serve up the best that Hip-Hop has to offer each and every day, today (March 2) is the last day we will be updating ambrosiaforheads.com. It’s been an amazing journey since I first registered the URL back in June of 2009. I was sitting with a friend lamenting the state of Hip-Hop and how it was impossible to find anything good online, because the amount of choice was overwhelming. I likened it to being told you could have anything you wanted in Virgin Megastore (RIP), except none of the CDs had labels, and there was no one there to help you sort through everything. I said there needed to be a site online that only served up the good stuff–the ambrosia; the Greek food of the gods. It needed to be ambrosia for heads; the finest food for thought and the finest music for Hip-Hop heads…

As soon as I said the words, a light bulb went off. I thought there might be a purpose in the world for a digital curator that functioned like the guy in the record store who was up on what was new and knew you well enough to give you recommendations when you came in the shop. Having gone through the excruciating pain of finding an unclaimed URL back in 1999 (my company nuRules.com was the precursor to AFH), I instantly went to the computer to see if ambrosiaforheads.com had been registered. After working at MTV (Music Television) and Vh1 (Video Hits One), I also looked up AFH.com, knowing that, while Ambrosia For Heads had meaning, it was a mouthful, and I would want to brand it as AFH too. I also knew that one day, if the company got big enough, I’d eventually want to launch a digital TV platform, and AFH would be the call letters. Unfortunately, AFH.com was taken, but I assumed I would figure it out in time.

When I first started writing, AFH was just a Tumblr on which I was posting music, videos, articles, and random musings. Ironically, the first post was about Facebook being the new Outlook, i.e., the place that served as everyone’s ultimate address book. Little did I know that it would eventually become Ambrosia For Heads’ most critical platform and Facebook’s core mission to be that social connector would subsequently lead to AFH’s demise…at least in this incarnation.

READ THE FULL ARTICLE AT AMBROSIA FOR HEADS