With venue closures and concerts pushed back until next year, celebrities have been thinking of creative ways to perform their music, interact with fans and, of course, make some money. Offset announced the launch of AXSD Media, a production company that will stream both live and virtual events.

The rapper, and event and entertainment facility Axis Replay start the AXR+EXP Concert Series on Friday (Sept. 11) which will present monthly performances from new and upcoming artists. During the ticketed event, artists will compete for a cash prize and the chance to open up for an A-lister in an upcoming show on Sept. 26.

“With COVID-19 shutting down performances, it’s tough on artists mentally and financially; especially emerging artists,” Offset said in a statement. “AXSD Media offers a solution that let’s artists do what they love in-person as safely as possible while still reaching fans virtually at the same time. We need to interact with our fans in-person and virtually. AXSD Media found a way to make that happen.”

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