Tech billionaire Larry Ellison and his son, Hollywood producer David, have long walked the halls of the world's elite.

But this year, their power has taken on a new dimension, as they pursue deals involving names from TikTok to CNN that would give them control over some of the biggest media companies on the planet.

If the Murdoch name is already known the world over, it may not be long before the Ellisons join them.

Paving the way for the family's ascent is Larry Ellison's relationship with US President Donald Trump, who has blessed the dealings, praising the elder Ellison earlier this year as "an amazing man and amazing business person".

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