BY BANDINI • AUGUST 16, 2019
Griselda Records is the winning team right now. Years of pressure, pain, and progress drafted the playbook that’s gotten them there. As Westside Gunn, Benny The Butcher, and Conway The Machine recently told AFH TV during a video interview, the Buffalo, New York movement was built brick-by-brick and bar-by-bar long before many they hit the radars of Eminem, JAY-Z, Pusha-T, or legions of hardcore Hip-Hop fans.
Now with Shady Records backing and Roc Nation management, the only that has changed is the profile. Wes’, Con’, and Benny are still dedicated MCs who clearly love making unique their brand of Rap music. Even with all the attention, they pour out projects. This year, Conway served fans Everybody Is F.O.O.D. 3), Benny supplied The Plugs I Met, and most recently, W.S.G. pitched Flygod Is An Awesome God. What’s more, the label (as well as B.E.N.N.Y’s Black Soprano Family imprint) is putting others in position too. From El Camino and Rick Hyde to RJ Payne, the infrastructure is making sure that more hard-nosed spitters share this shine.
That is what happened when The Machine and Benny stopped by The L.A. Leakers Show. Like he did at Sway In The Morning in May, Rick Hyde sets things off with an impressive display. Benny bats next over the Freeway and Young Gunz’ “Full Effect” instrumental, as produced by Just Blaze.