Asher Roth: The GreenHouse Effect Vol 1 (by DJ Drama, Don Cannon)


In the summer of 2008, then unknown Asher Roth’s debut mixtape, The Greeenhouse Effect Vol. 1, hit the internet. Hosted by legendary Atlanta DJs, DJ Drama and Don Cannon, the mixtape caught the attention and respect of finicky hip hop fans across the web. Over the next few months, hip hop and indie music press outlets featured Roth in select publications. The buzz lifted him onto the cover of XXL in November 2008. Since then, every major media outlet from Rolling Stone to MTV to Playboy has named Asher Roth the artist to watch in 2009.

Roth backs up the buzz with his energetic and witty debut album, Asleep In The Bread Aisle. The album’s sound fuses influences from hip hop, rock and rhythm & blues to create a masterpiece for the ages. The first single, “I Love College”, debuted with full rotation across the MTV networks, a top 10 sales mark on iTunes, and over 100 radio station adds on Alternative, Rhythmic/Xover and Top 40 radio. With a humble and hard working demeanor, a vigorous live show and MC skills to match, the sky is the limit with Asher Roth.

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